In The News

Hall & Partners press clippings »

Gulf News, January 2017

Market research tries to find ways outside of polls

Ziad Skaff and Deepa Shah talk with Gulf News about the current state of the market research industry.

Read the full article here

Pharmaceutical Market Europe, January 2017

Millennials and health

We talk to Pharmaceutical Market Europe magazine about why the pharma industry has to reinvent itself to engage with millennials.

Read the full article here

Campaign, November 2016

Trump's lesson for brands is to show conviction

Our Global CEO, Vanella Jackson, talks Donald Trump, conviction brands and cultural architecture with Campaign Magazine. 

Read the full article here. 

Research Live, November 2016

Expensive Habits

Ziad Skaff and Rumana Sadekar give our take on why luxury is more of a habit than an extravagance in the Middle East in this article from Research Live. 

Read the full article here

PMLiVE, November 2016

Why culture is too often the missing link in patient-centricity

We take a look at the role culture plays in shaping attitudes and behavior in healthcare in this recent article from PMLiVE.

Read the full article here

 

Campaign ME, September 2016

Ziad Skaff: ‘Data is about more than just the number of clicks’

Our MENA Managing Director, Ziad Skaff, talks to Campaign ME about the ever-changing research industry.

Read the full story here

Lions Daily News, June 2016

Can Visual Arts Help Us Heal?

We received some nice press during the Cannes Lions festival with an interview on Simon that was featured in the Lions Daily News.  

See Simon’s full interview here.

 

Daily Mail, May 2016

Asian Women Achievement Awards

The Daily Mail provides coverage of our European & London CFO, Deepa Shah, winning the Business award at the 2016 Asian Women of Achievement ceremony in London.

Read the full story here.

 

Admap, April 2016

Research like journalists to tell better real-time stories

Our Global CEO, Vanella Jackson, describes how The Hub, an award-winning interactive data platform, helps marketers apply journalistic editing skills to create real-time brand storytelling.

Read the full article here
(Note: A Warc account is needed to read the article)

Campaign, July 2015

From Mad Men to Sad Men: Is the client/agency relationship in crisis?

In this article in Campaign, we examine the state of the client/agency relationship. 

Read the full story here

MrWeb, August 2012

Senior Promotions for Hall & Partners

Brand and communications specialist Hall & Partners has promoted Caroline Dukes to Managing Partner in its London office, and Joann Schaumann to Managing Partner in New York.

Read the full article here.

Research Live, August 2012

Hall & Partners names Dukes and Schaumann to managing partners

Hall & Partners has promoted Caroline Dukes and Joann Schaumann to managing partners in London and New York respectively.

Read the full article here.

Research Live, July 2012

How research is driving Lloyds TSB's London 2012 sponsorship

Hall & Partners' client Lloyds TSB is the official banking and insurance partner of London 2012. It has invested significantly in research to measure the effect of its sponsorship on its business.

Read the full article here.

Marketing, July 2012

Greater Insight Essay: 'Up close and personal'

Paul Edwards discusses the important research techniques that will help clients get closer to their consumers.

Read the full article here.

MR Web, July 2012

Hall & Partners Returns to Soho Roots

After more than six years in its office in Charing Cross Road, London-based brand and communications research agency Hall & Partners has returned to Soho, where it was founded more than twenty years ago.

Read the full article here.

Research Live, July 2012

Hall & Partners hires TNS's Chappin for CFO role

Hall & Partners has appointed TNS’s Andy Chappin as global CFO, working out of the agency’s London office.

Read the full article here.

MRS, July 2012

MRS 5-a-side results

Congratulations to the Hall & Partners' ladies team who won the MRS 5-a-side football tournament.

Read the full article here.

B&T, May 2012

Research Effectiveness Award winners announced

Hall & Partners | Open Mind won two awards and one highly commended at the RICA Research Effectiveness Awards held in Sydney on the 24th May.

Read the full article here.

Warc, April 2012

Reason versus emotion in healthcare marketing: insights from the US and China

Pharmaceutical marketers have long focused on efficacy as the key driver of physician choice and patient use. However, this study from Hall & Partners in the US and China demonstrates that brand perceptions aren't built on efficacy alone.

Download the PDF here.

MediaPost Publications, Feb 2012

How-to Win At Showrooming By Engaging

Sonia Misak discusses retailers' struggles with "showrooming".

Read the full article here.

MrWeb, November 2011

A Lab in a Cab: Hall & Partners Debuts Taxi

Brand and communications research specialist Hall & Partners has opened a mobile market research lab in the back of a London taxi cab.

Read the full article here.

Springwise, October 2011

Mobile Market Research Lab

UK-based Hall & Partners has created a dedicated, branded taxi cab that businesses can use to collect consumer feedback.

Read the full article here.

Research Live, October 2011

What's it worth?

Buyers and suppliers are struggling to define the business impact of research. Is time running out for them to do so?

Read the full article here.

Research Live, August 2011

Hall & Partners forges South African partnership

Hall & Partners has struck a licensing agreement with South African marketing consultancy Yellowwood that will see the firm’s Engager tool made available throughout Africa.

Read the full article here.

MrWeb, May 2011

New Tool Probes Doctors’ Emotional Choices

Brand and comms research specialist Hall & Partners Health has launched a brand engagement measurement model called Engager Rx, to measure physician engagement with prescription brands.

Read the full article here.

MrWeb, April 2010

Hall & Partners Debuts Brand Engagement Measure

Brand and communications research agency Hall & Partners has rolled out its Engager tool, which measures how people think and feel – both consciously and unconsciously – about brands, and how they engage with them.

Read the full article here.

Research Live, March 2010

Hall & Partners Vanella Jackson elected MRS chairman

Vanella Jackson has been elected as the next chairman of the Market Research Society (MRS).

Read the full article here.

Research Live, June 2009

60 Second Soapbox - Vanella Jackson

Research Live spends 60 Soapbox seconds with Global CEO Vanella Jackson.

Read the full article here.

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