A framework for understanding what drives brand engagement »
It is clear to us all that the world is changing rapidly. Digital has given rise to a whole new world of brand and communications engagement.
Marketing is now much more integrated, interactive and experiential. It is no longer top-down, one-way, mass-audience and simply focused on building awareness. Instead, it is more targeted and personalised, designed to seed stories and stimulate people-to-people communication. It spreads ideas and content and ultimately builds advocacy.
Today's challenge is how to build strong, engaging brand experiences.
Our thinking and approach have been influenced by advancements in brain science, which have identified that response to brands is often unconscious and emotional.
We now have four principles that guide everything we do. They build on our founding principles and connect to the latest thinking about brands and communications:
We have four principles that guide everything we do. They build on our founding principles and connect to the latest thinking about brands and communications:
Engager™ helps you understand how engaging your brand is, and how to strengthen engagement across your many different audiences.