Health

Blending brand and communications expertise with deep knowledge of the healthcare sector »

New ways of connecting with patients »

Planning and evaluating the patient experience.

The pharmaceutical world is experiencing some dramatic changes »

New ways of building brands.

Changes in drug discovery have seen the death of the blockbuster and emergence of niche busters. 

New personalised medicines and targeted therapies are growing. There is a shift away from selling pills to providing comprehensive health management solutions.

Investment in R&D continues to shift from “chemicals” to “biologicals”, with new complex mechanisms now being sold at a premium.

Interpreting the new world of Health.

Creative research solutions to guide strategic decision making »

New approaches to reflect the importance of emotion »

Health is a highly emotive area, yet traditionally focused on rational findings and data.

We have pioneered some new approaches and techniques that look beneath the rational and uncover the social and emotional influences which drive how people think about brands.

We work across a wide range of prescription and consumer health sectors, covering every stage of the brand life cycle, from customer needs at the early stages of drug development to brand tracking to maximise the market potential.

Specialisms, such as our Oncology Centre of Excellence, make sure we have the right experience to understand the complexity of the market your brand operates in.

New thinking for a new era of brand and customer engagement »

Our Engager® philosophy is at the heart of all our thinking.

We recognise the new ways companies seek to engage with their customers. Our Engager® framework describes the different ways people engage with brands and how marketeers can influence their engagement. We uncover unconscious emotional connections and social influences, along with rational beliefs around brands. We identify the elements of sales and communication strategies with the biggest pay-off.

We have successfully applied our Engager® framework across a wide range of therapy areas, even complex ones like oncology. We’ve defined what engagement means for physicians and for patients. 

This thinking helps our clients become more customer-centric in their approach, guides marketing strategies and helps build sustainable healthcare brands.

Quantitative Health Research »

Good quantitative research and analysis should be creative. We combine traditional statistical techniques with innovative tools to deliver creative thinking with discipline. We go further by asking questions that capture implicit responses and quantify the emotions of even the most seemingly rationally minded doctor. We utilise workshops and interactive deliverables to make results more actionable.

Our Oncology Centre of Excellence »

Oncology is one of the most dynamic, diverse and complex area you can operate in.

We help clients build brands at every stage of the brand life cycle »

Our focus is on providing creative research solutions, delivered through integrated creative workshops, qualitative, quantitative and analytical solutions. Explaining the ‘how’ and the ‘why’ as well as ‘what’ is working and ‘what’ to do next.

Health Contacts

Please get in touch »

 

Abigail Stuart

Global CEO of Health

Tel » +44(0)20 7173 6549

a.stuart@hallandpartners.com

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Hannah Mann

Managing Partner, UK Health

Tel » +44(0)20 8618 2604

h.mann@hallandpartners.com

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Soumya Roy

CEO, US Health

Tel » +1 212 856 8761

s.roy@hallandpartners.com

Introducing The Room »

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The Room is Hall & Partners' versatile and fully-equipped viewing space.

Comfortable, calm and contemporary it provides a relaxed environment where people can openly engage in lively discussion. Click here for a tour...

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