Big Thinking on How to Matter

In today’s world it is no longer enough to be engaging, you have to find a way to really matter, making a difference to people in their real lives. Brands need to observe more, listen more, do more, entertain more and deliver with integrity. Only then will they matter.

'Matters' is a collection of contributions from a diverse group of inspiring thought leaders, who share with us some interesting perspectives on how to make brands matter. We hope you enjoy.

- Vanella Jackson, Global CEO

Matters Magazine

Our magazine includes contributions from experts at Hall & Partners and other thought leaders including:

·Gareth Kay, Founding Partner,
  Zeus Jones San Francisco

·Andy Hobsbawm, Founder and CMO,

·Justin Lyon, CEO, Simudyne

·Dr. Aiden Gregg, Senior Lecturer, Southampton University

·Ije Nwokorie, Manging Director, Wolff Olins London

·Daniel Solomons, Industry Manager Agency Planning,
  Google UK

·Jim Carroll, UK Chairman, BBH

·Alan Mitchell, Strategy Director, Ctrl-Shift

·Dr. Alex Gordon, CEO, Sign Salad

·Denise Kaufmann, CEO, Ketchum London

·Tim Lindsay,  CEO, D&AD

·Neil Cassie,  Founding Partner, Cassie Partnership

Contributors discuss topics around how to make brands matter: the social mobility of brands, making products 'smart', how to make big data matter, employee engagement, and corporate social responsibility.

Read the Magazine»

Matters Video

We asked some inspirational thought leaders for their biggest piece of advice for brands today as it relates to building relationships that matter with their customers? In this video, hear from:

·Vanella Jackson, Global CEO, Hall & Partners

·Ije Nwokorie, Manging Director, Wolff Olins London

·Peter Souter, Chairman & Chief Creative Officer, TBWA London

·Denise Kaufmann, CEO, Ketchum London

View the Video»

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