Insight that inspires growth

Pioneering strategy consultancy powered by full-service market research, connected data and inspiring insight. We use ‘conscious intelligence’ to help build global brands in a post-COVID world …


The rise of the new conscious consumer

World’s first ‘living’ market segmentation tool

HCPs agree that purpose matters in brand choice

What we do

From the world’s best-known brands to disruptive start-ups, we solve a variety of business, strategy, communication and growth challenges. We help you make evidence-based decisions founded on powerful cultural, category, brand and customer insights.

Transform the impact of insight using The Hub

Our interactive data discovery, knowledge management and inspirational insight storytelling platform

We go beyond traditional market research to deliver strategic advice grounded on powerful insights. We provide evidence-driven, inspiring insight you can act on


The best research tools and approaches to gather your most valuable data


Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you


Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight

From FMCG to Oncology, Public Policy to Technology. We’re here to help …