Mass consolidation in the industry left our client facing a new breed of global competitor. Our client wanted to capture their unique brand values, showing the glamour, fun and comfort of flying with them.
WHAT WE DID
We evaluated their ‘James Bond’ style campaign from early idea generation to pre-testing across TV, press, poster and digital.
Our study showed the campaign transcended geographies, building mental availability, desired associations and offered compelling reasons to consider the brand ahead of others.
The campaign helped our client fill more seats globally year on year and the airline has grown share of passengers across all routes.
The estimated payback is over 5x the media investment and Global market share increased by +5%.