Smartly connect your data to unlock richer insights, while using a strategic framework to identify what’s critical to you
We don’t believe in research models; we believe in strategic frameworks built for thinking. At the start of our ‘Distil’ process, we use our FRAMEWORK to describe how people experience and build relationships with brands and organisations. It is informed by the latest thinking in behavioural economics and social science, bolstered by our breadth of experience across different markets and categories.
This approach recognises that cultural context and social influence are the primary drivers of people’s behaviour. That people’s primary response to brands and communications is instinctive and emotional.
We consider every aspect of what people ‘SEE’, ‘FEEL’, ‘THINK’ and ‘DO’ when building a relationship with a brand.
Our Framework for strategic thinking
People need to sense and register the brand through their distinctive assets
To cut through and stand out, brand experiences and communications need to INSPIRE
People need to feel INVOLVED and have a strong, instinctive emotional connection
They want businesses and brands to act with INTEGRITY
Brands need to INVENT continuously in order to offer useful, relevant advantages
They need to INDIVIDUALISE what they offer through personalised products and services
To answer ‘why now’, they need to INCENTIVISE
You need to make it easy for people to commit, participate and advocate
How our FRAMEwork helps you
Think creatively with discipline
Define purpose and inspire communities
Plan and measure the different dynamics of brand engagement
Strengthen engagement across your different customers to drive growth
Optimise brand experiences and personalise marketing activity before, during and after purchase
Tailor your brand and marketing strategy to a new, conscious consumer
Pinpoint what actions will drive future sales growth and profitability
Link employee to customer experience, and customer experience to brand engagement
Connect data sources such as sales, social, search, channel, CRM, customer experience and brand equity
Unlock insight from previously disparate data sources
Provide a common language across your brand and businesses
Connecting data to unlock its true value
To give you a 360-degree view of your customers, we connect all your behavioural and attitudinal data collected at the ‘Gather’ stage smartly. This unearths previously hidden insight to reveal a deeper and richer understanding of your customers. It is these golden nuggets that guide and shape your strategies for future growth. Our experts then harness innovative predictive analytics to ‘Map’ where you are now and identify the ‘Path’ to where you want to go.
All this important information is then fed into our ‘Test and learn’ scenario planning tool, to test your different strategies and predict future outcomes, including sales.
DATA ANALYSIS & PREDICTIVE MODELLING TOOLS
Our unique approach ...
Award-winning data discovery, knowledge management and insight storytelling platform
Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you