Gather
The best research tools, methods and approaches to gather your most valuable data
Data is the new oil of the digital economy. While oil is a finite and dwindling resource, data continues to grow exponentially, as we create and discover new types and sources.
This rapid explosion presents an exciting opportunity for brands and businesses who are swimming in a rising tide of digital information. It offers them a chance to understand their customers more deeply, to influence, inspire and personalise their marketing strategy.

A multitude of innovative research methodologies and tools at our disposal
The ‘Gather’ stage starts with identifying all your valuable data. We call this ‘Data Shaking’. Our goal here is to avoid duplicating previous efforts by leveraging and building on what is already known.
A kick-off workshop then identifies your unanswered questions and pinpoints your most valuable data and insight. This process allows us to select the most effective and innovative tools to gather new insight that will help you make evidence-based decisions to drive growth.
Surveys: online, face-to-face, mobile, voice
Usage and Attitude (U&A)
Segmentation
Employee engagement
Customer experience tracking
Product & Price testing
Communication pre-testing
Brand tracking
Customer satisfaction
Interviews:
– CATI (Computer-Assisted
Telephone Interview)
– CAPI (Computer-Assisted
Personal Interview)
– CAWI (Computer-Aided
Web Interview)
Cultural safari
Target illumination
Customer journey
Purpose identification
Brand positioning
Rapid co-creation
Concept testing
Campaign development
Message testing
Future scaping
Cultural semiotics
Customer journey shop-alongs
Ethnography/Observation
Mobile self-ethnography
Focus groups
Diversity workshops
Online tools: blogs, whiteboarding, voting, etc.
In-Depth Interviews (IDIs): online, telephone, face-to-face
In-homes/In-offices
Online discussion boards
Video deep-dives
Search
Social listening
Online behaviour tracking
Panel profiling
Sales & transactional data
Media and other marketing investment
Customer Relationship Management (CRM)
Stakeholder research
Thought leadership
Video data
Trend analysis
Eye-tracking
Implicit Reaction Time (IRT)
Facial coding
Natural language analysis
Voice emotional AI analysis
Forensic language AI analysis
Our unique approach...
The Hub
Award-winning data discovery, knowledge management and insight storytelling platform
Distil
Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you
Inspire
Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight
Market research in 50+ markets
Australia
Bangladesh
Indonesia
Malaysia
New Zealand
Philippines
Thailand
Vietnam
Singapore
Argentina Brazil Canada Chile Colombia Ecuador Guatemala Mexico | Peru Puerto Rico USA Venezuela |
China
Hong Kong
India
Japan
S. Korea
Taiwan
Austria Belgium Czechia Denmark Finland France Germany Greece | Hungary Ireland Italy Luxembourg Netherlands Norway Poland Portugal | Romania Russia Spain Switzerland Turkey UK |
Egypt
Nigeria
Saudi Arabia
South Africa
UAE
Contact us
Complete the enquiry form below and a member of our team will be in touch within one working day.