AdAge: Hall & Partners comment on what’s next for Johnson & Johnson’s vaccine

April 16, 2021

Hall & Partners’ US Managing Partner for Health, Stacy Vaughn, commented in an article for AdAge: ‘What now for Johnson & Johnson, as brand-boosting vaccine turns to crisis’.

Behavioral science tells us that a negative is much more impactful than a positive, that people are more motivated by fear than promise. We are kind of pre-programmed from ancient times to react to dangers with amplified effect.

Stacy Vaughn

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A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners