The Grocer: Hall & Partners comment on the Union Jack & packaging

May 7, 2021

Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for The Grocer: ‘Culture war: should British brands fly the union flag on packaging?

The article discusses how the newest front in Britain’s culture war is seeping into food and drink. So should brands adopt the union flag on packaging and marketing – or steer clear?

It is so sad that what was once a source of pride now has the ability to divide people,” says Vanella Jackson, CEO of market research agency Hall & Partners.

The flag remains a damaged brand, in search of an urgent refresh” amid the divided political climate. Brand Britain is languishing in the wreckage of the post-Brexit storm. There is no clear vision of the future

Vanella Jackson

The Grocer, which celebrated its 150th anniversary in 2012, leads the market as the UK’s only paid-for online service and weekly magazine with coverage of the whole FMCG sector.

Vanella Jackson
Vanella Jackson
Chairperson, Hall & Partners

Check out more Client Resource articles

Why all brand marketers should know about the 95/5 Rule

Why it’s better to prepare for multiple futures, rather than striving to accurately predict just one

The Dodgers game that could have made history teaches us an important Brand Strategy lesson

Stop only asking if patients will use a new treatment, and start looking for their unmet needs

What will be the next unpredictable, life-altering event in the healthcare sector?

Why a cultural perspective on health and disease can help us better understand our past, present and future

Hall & Partners appoints talented trio to global leadership team to accelerate growth and implement its new corporate strategy

Why foresight and trends research provides pharma with much-needed agility

3 reasons most segmentations fail

3 strategies for protecting your brand while raising prices

Previous
Next

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners

Signup for our Newsletter

A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners