The Drum: Hall & Partners comment on IPOs, Brewdog and Dr Martens

February 11, 2021

Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for The Drum: ‘Can Dr Martens and Brewdog keep their brands intact as they float on the stock market?

Consumers “don’t really care” about the stock market, but that they will notice if the business changes direction. It depends on their [Dr Martens & Brewdog] strategy to grow.

Generally, the brands that have success at their heart are the ones that stick to their roots. Having worked on BBH’s Levi’s account during its ‘Laundrette’ heyday, Jackson warns against Dr Martens letting its current fashionable status go to its head.

The Drum has provided news for the marketing and media industries, with stories, job search resources, events listing, and features. They covers modern marketing, agency business, creativity & the future of media.

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A monthly newsletter bursting with thinking on how to grow your brand: from in-depth analysis to practical advice. Sign-up for the latest industry perspectives, insight reports, free-to-attend webinars, and exclusive events.

You can view our privacy policy here. By submitting this form you are opting in to receive occasional brand, marketing and communications insights from Hall & Partners