Our world has been rocked and is still rocking. Yet amid these seismic changes are extraordinary opportunities that we must understand and then grasp.
The future is being shaped before our eyes, sparked not just by a global COVID-19 health crisis, but by political dislocation, economic and environmental disruption and urgent demands for greater justice and equality.
Inevitably this is having an impact on consumers, how they see the world, what they value and what is important to them. What is beginning to emerge is a real shift in values. This is also, inevitably shaping a new, more conscious agenda for businesses and brands.
People are at the forefront of these changes and their lives are also being impacted in new and profound ways. In particular, the way their values have dramatically shifted. Brands and leaders are changing with them and inspiring them, as they adopt more conscious values-driven agendas.