Since 2017, Hall & Partners has conducted a brand health study across 8-10 markets globally.
This has involved mostly a quantitative survey in market, with some qualitative work conducted as the need has arisen. Hall & Partners has worked to ensure local market engagement with the brand health metrics by establishing strong relationships, holding upfront exchange of information sessions and priority market needs and delivering tailored reports that take both a global perspective and local market perspective. This enables the team at APAL to leverage marketing strategies across markets, knowing the local market insights but activating globally.
Markets include Thailand, Malaysia, Vietnam, Brazil, Chile, UAE, Saudi, New Zealand, South Africa, Kenya, USA and India.
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