‘A(i)LIVE’, the world’s first ‘living’ market segmentation tool, powered by machine learning and artificial intelligence

The market segmentation tool, referred to as A(i)LIVE, is designed to remove long-standing constraints of existing static services that often hinder market researchers from making informed decisions due to working with obsolete data. Market segmentation tools help create subsets of information based on a range of psychographic or behavioural criteria, such as demographics, common interests, […]

One year of lockdown disproportionately impact girls’ education in Britain

COVID-19 is having a disproportionate impact on girls in Britain, with many taking on additional household chores such as cooking and cleaning, leaving them less time to do their schoolwork, according to a new survey. Two-thirds (66%) of girls and women aged between 14 and 24 say they are spending more time cooking for their […]

90% of healthcare professionals agree that purpose matters in brand choice

Nine out of ten healthcare professionals (HCPs) said they considered a company’s purpose, particularly how they are working to improve patient care and the healthcare system, in their prescription choices. More than half said this was a strong consideration, according to global research announced today by Hall & Partners and Porter Novelli. The research, which […]

The Value Shift

Our world has been rocked and is still rocking. Yet amid these seismic changes are extraordinary opportunities that we must understand and then grasp. The future is being shaped before our eyes, sparked not just by a global COVID-19 health crisis, but by political dislocation, economic and environmental disruption and urgent demands for greater justice […]

Sustainable Beliefs

TEN WAYS BRANDS CAN SAVE THE WORLD Lead the conversation, don’t just follow Look beyond your own interests Own your version of sustainability Take small steps to create step change Collaborate for competitive advantage Build it and they will come Do ‘green’, not greenwash Be systemic, not tactical Focus on the gain, not the loss […]

Two big new hires for Hall & Partners Health

Hall & Partners Health today announced the appointment of Stacy Vaughn as Managing Partner of the US healthcare team, and Beth Stagg as Managing Partner of the European healthcare team. These appointments mark an exciting chapter for the business as it continues to evolve into a data-driven, strategic brand consultancy. Stacy has a twenty-five-year background in […]

Dynamic new partnership between Hall & Partners and Dynata will transform the future of insights

Hall & Partners, a global strategic brand consultancy, and Dynata, the world’s largest data and insights platform, today announced a unique partnership and agreement to accelerate insights to market for greater agility in research and decision-making. Dynata’s data capabilities and advanced technology will power The Hub, Hall & Partners’ data visualization and storytelling platform, reimagining the conventional […]

3 things brands can learn from Rihanna’s ‘Fenty Beauty’

Rihanna’s new line of make-up, Fenty Beauty, launched this month, blowing the cobwebs off what one might have assumed to be an over-saturated category. While I think it’s important for brands to remember that they are not Rihanna, and probably never will be, watching this masterclass of a brand launch reveals some important lessons. 1.  Play where you have permission […]

Mapping the future

In January 2018 we held a ‘Book Breakfast at Night’ to debate the strategies brands should employ to help provide optimism and reassurance, and create a more certain future. We started with a presentation from Richard Watson – future-thinker and author of Future Files: A Brief History of the Next 50 Years – who explored the diverse […]

Hall & Partners win an MRS Operations Award

What did the judges say? “Hall & Partners demonstrated real innovation in fulfilling a brief to research the impact of a common health issue on the lives of patients and their families. A lack of available panel profiling necessitated an innovative approach to sampling. Hall & Partners supplemented traditional panels with a mixed recruitment approach […]