Big thinking on Behavioural Change
We are all in the business of changing and influencing behaviour.
We are fascinated by people—seeking to understand them, in more inventive and meaningful ways.
We now know that many of their behaviours are influenced by things that they are not consciously aware of. Whether it is their culture, social scene, or their own internal, hidden emotions and motivations.
Our Hall & Partners’ Frame model, explained in the magazine, is informed by the latest thinking in behavioural economics and social sciences. It explains that for any change in behaviour, you need to make the new behaviour seem more prevalent, easy to adopt, and show a clear advantage.
I am very excited by this and other contributors’ thinking, and how it can help us advise our clients on how to create new behaviours in this increasingly complex world.
I hope you are as inspired as much as I am by our new behavioural magazine: Behave.