Cookie Settings Culture | Hall & Partners

Culture

Big thinking on brands that shape culture

08/14/2016

Brands that shape culture

08/14/2016
how-healthy-is-the-hype-thumb

How healthy is the hype?

08/14/2016
culturally-savy-health-brands-thumb

Culturally savvy health brands

08/14/2016
Fanning the cultural campfire moments-eunice-tan-thumb

Fanning the cultural campfire moments

08/14/2016
healthy-family-culture-thumb

A healthy family culture…?

08/14/2016
the-good-the-bad-and-the-dopamine-thumb

The good, the bad the dopamine

08/14/2016
what i really want thumb

What I really really want

08/14/2016
the-evolving-state-of-wellbeing-thumb

The evolving state of wellbeing

08/14/2016
how-to-manufacture-desire-thumb

How to manufacture desire

08/14/2016

Cultural beliefs run deep in Japan

08/14/2016
new-era-for-health-brands-thumb

A new era for health brands

08/14/2016
change-of-habit-thumb

Change the habit

It’s important for every brand to make a unique emotional connection with those they are targeting. Increasingly, this no longer needs to be limited to the emotional benefits of the product or service alone.

Today people expect more. They expect brands to stand for something beyond their own interests, to contribute and do good in the world. Whilst this is evidently true for Millennials, it also applies to others who feel that brands have become self-serving and can no longer be trusted.

It’s never been more important for a brand to show that it really understands its customers – to demonstrate what it values and why it believes it’s different from others.

At Hall & Partners we’ve always been students of culture and appreciate how culture impacts the relationship people have with brands. We help clients fine-tune their strategies to reflect people’s different cultural needs and habits.

Increasingly, there’s an opportunity for what we call ‘culture brands’: brands that take a stance, aiming to challenge and shape culture, rather than simply reflect it.

Whether it be confronting stereotyped attitudes towards women or championing workers’ rights, culture brands think big. They demand a different societal approach. Culture brands create a rallying call and use social power to drive cultural and social change. This is the new role for brands, a role that’s important and gaining momentum.

We’re working with many clients who are embracing this new role for brands, helping them champion a cause and find cultural resonance.

Our Culture campaign reflects on the importance of shifting cultural needs and habits and, we hope, provides inspiration for creating more culture brands.

We hope you find it stimulating and thought-provoking.

Vanella Jackson

Vanella Jackson
Global CEO