Shaping consumer brand relationships
Over the past three decades Hall & Partners has helped shape the future of many of the world’s most successful consumer brands.
Our 300-strong global consumer team uniquely combines strategic insight with a deep understanding of people.
We work with ambitious and inspiring clients and are proud to be the long-term strategic partner of many leading global brands.
Guiding principles to fit your brand
We recognise there is new thinking about how people build relationships with brands. Our guiding principles are informed by the latest approaches in behavioural economics and social science.
Cultural context and social influence are the primary drivers of behaviour. People’s primary response to brands and communications is instinctive and emotional, and building distinctive emotional connections drives your brand growth.
We consider every aspect of the customer experience, through what people…
To cut through, communications need to be DISTINCTIVE
People need to feel a strong instinctive emotional CONNECTION
People need to think there are some useful ADVANTAGES
You need to make things EASY for people to do
We have a strategic framework that describes how people experience and build relationships with brands. It enables you to plan, develop and optimise your marketing activity before, during and after purchase.
FRAME encourages creativity with disciplined thinking, allowing you to focus on the ways to strengthen engagement across your different audiences and drive growth.
Measuring the different dynamics of engagement helps you identify the actions needed to drive future sales and profitability.
This framework allows for the integration of brand evaluation and customer experience programmes with other data sources such as sales, social media and customer metrics, unlocking insights from previously unconnected sources of information.
We are experts in understanding people
People experience brands in lots of different ways, and every brand relationship is unique.
Our strategic planning cycle tackles the toughest brand and marketing challenges, determining where you are in your brand lifecycle and identifying the questions that you want answered.
WHERE ARE YOU NOW?
WHERE DO YOU WANT TO BE?
What is the organisation's defining goal and purpose?
What are the commercial goals and objectives?
What behaviours are you trying to change?
What is the brand vision, proposition and distinctive assets?
Brand and Communications Tracking
HOW DO YOU GET THERE?
ARE YOU GETTING THERE?
How is the brand performing against commercial goals (Do Goals) and is its strategy reflected in the 'Engagement Plan'?
How can you optimise your marketing activity and investment?
How will these changes impact on market performance?
Co-creative Idea Development
Big Idea Testing
We work with many of the world’s most successful brands across the following sectors: Automotive, Banking, Food & Beverage, FMCG, Retail, Financial Services, Oil & Gas, Telecoms, Transport, Travel & Leisure, IT, Media and Charities.