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CASE STUDY | FINANCIAL SERVICES

Creating a connected view of brand performance


THE ISSUE



A global financial client ran a series of disconnected studies across business units and markets.

They needed a new global programme that leveraged technology to deliver a more seamless and efficient design, along with budget savings.

WHAT WE DID



Optimised the survey design to balance both the Group and Business Unit needs and move to a platform agnostic approach.

Full consultation and collaboration across all the Business Units to develop a step-change in approach.

THE OUTCOME



Delivered savings of £3m over 3 years to the business (a reduction of 30%).

Delivered a noticeable step-change in how the business works/operates as an insight community in relation to Brand Tracking.