Mad Men to Sad Men: a review of the client agency relationship
WHAT WE DO
Global Qualitative Team
Our latest content
TRANSFORMBig Thinking onDigital Transformation
Our blog and press
Why are supermarkets havingan identity crisis?
Why I’m finally proud to be dyslexic
What’s driving sexism in theUK automotive industry?
Our Shared Beliefs
The Future of Luxury
Mad Men to Sad Men
The IPA Client Relationship Group believed it was time to review the relationship between agencies and clients
CHECK OUT MORE BIG THINKING ARTICLES