Global Qualitative Team
Shaping new brand strategies
We are the specialist, global qualitative research, strategy and innovation division of Hall & Partners.
Our philosophy is to have an ‘OpenMind’, working with you to unlock creativity and inspire new ideas.
Together we create new growth opportunities, helping you create strong emotional connections and brand experiences that matter.
Innovation strategies for growth
Our unique approach applies the latest thinking and techniques from the behavioural sciences, drawing upon relevant expertise in ethnography, semiotics, linguistic and cultural analysis.
We delight in blending cultural, human and digital insight to find answers to your big questions. Using film, storytelling and workshops, we work with you to bring the strategic blueprint to life.
Distinctive brands
Creating strong Brand Narratives
Refreshing the core
Innovating to stretch and grow
Emotional connections
Cultural understanding
Behavioural change
Blending human and digital
Brand experiences
Mental and physical availability
Distinctive experiences
Easy advantages
Talk to our global qualitative team to find out how we can shape your brand’s future growth…
GLOBAL
Katie Buckley
Global Head of Consumer Qualitative
k.buckley@hallandpartners.com+1 312 321 4150
