Cookie Settings Global qualitative research consultancy | Hall & Partners

Global Qualitative Team

Shaping new brand strategies

We are the specialist, global qualitative research, strategy and innovation division of Hall & Partners.

Our philosophy is to have an ‘OpenMind’, working with you to unlock creativity and inspire new ideas.

Together we create new growth opportunities, helping you create strong emotional connections and brand experiences that matter.

Innovation strategies for growth

Our unique approach applies the latest thinking and techniques from the behavioural sciences, drawing upon relevant expertise in ethnography, semiotics, linguistic and cultural analysis.

We delight in blending cultural, human and digital insight to find answers to your big questions. Using film, storytelling and workshops, we work with you to bring the strategic blueprint to life.

Distinctive brands

Creating strong Brand Narratives

Refreshing the core

Innovating to stretch and grow

Emotional connections

Cultural understanding

Behavioural change

Blending human and digital

Brand experiences

Mental and physical availability

Distinctive experiences

Easy advantages

Talk to our global qualitative team to find out how we can shape your brand’s future growth…

Katie Buckley Katie Buckley

Global Head of Consumer Qualitative
+1 312 321 4150

Request a demo of The Hub