Global Qualitative Team

Shaping new brand strategies

We are the specialist, global qualitative research, strategy and innovation division of Hall & Partners.

Our philosophy is to have an ‘OpenMind’, working with you to unlock creativity and inspire new ideas.

Together we create new growth opportunities, helping you create strong emotional connections and brand experiences that matter.

Innovation strategies for growth

Our unique approach applies the latest thinking and techniques from the behavioural sciences, drawing upon relevant expertise in ethnography, semiotics, linguistic and cultural analysis.

We delight in blending cultural, human and digital insight to find answers to your big questions. Using film, storytelling and workshops, we work with you to bring the strategic blueprint to life.

When in Rome Logo

The saying ‘When in Rome’ is more relevant for brands today than it has ever been. Successful brands reflect the customs and behaviours of people across the different cultural landscapes they operate in.

At Hall & Partners we have a deep understanding of people in different cultures. Brands now need to think both globally and locally. We are expert at navigating this tricky terrain in order to help you build relationships that matter locally.

Click below to explore cultural currents, learn from local brands and get tips for what to do "When in Rome"...

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Talk to our global qualitative team to find out how we can shape your brand’s future growth…

Joanna Fanuele Joanna Fanuele

Managing Partner
+1 917 273 8949
Branka Orosnjak Branka Orosnjak

Managing Partner
+44(0) 20 8618 2500