Shaping healthcare brand relationships

Over the past two decades Hall & Partners Health has helped shape the future of many of the world’s most successful pharmaceutical and healthcare brands.

We work with ambitious and inspiring clients and are proud to be long-term strategic partner of eight of the top ten biopharmaceutical companies. We also work with charities, start-ups, biotechs, device and diagnostic companies.

Our 100-strong specialised global health team uniquely combines strategic insight with lots of experience across different disease and healthcare disciplines.

Guiding principles to fit your brand

We recognise there is new thinking about how people build relationships with healthcare brands and services. Our guiding principles are informed by the latest thinking in behavioural economics and social science.

Cultural context and social influence are the primary drivers of behaviour. People’s primary response to brands and communications is instinctive and emotional, and building distinctive emotional connections drives your brand growth.

We consider every aspect of the customer experience, through what people…


To cut through, communications need to be DISTINCTIVE


People need to feel a strong instinctive emotional CONNECTION


People need to think there are some useful ADVANTAGES


You need to make things EASY for people to do

We have a strategic framework that describes how people experience and build relationships with healthcare brands. It enables you to plan, develop and optimise your marketing activity before, during and after purchase.

FRAME encourages creativity with disciplined thinking, allowing you to focus on the ways to strengthen engagement across your different audiences and drive growth.

Measuring the different dynamics of engagement helps you identify the actions needed to drive future sales and profitability.

This framework allows for the integration of brand evaluation and customer experience programmes with other data sources such as sales, social media and customer metrics, unlocking insights from previously unconnected sources of information.  

We are experts in understanding people

Health is no longer viewed as one discrete component of life. It’s all-pervasive, as the boundaries between health and ‘living well every day’ become increasingly blurred.

That’s why it’s more important than ever to see the world from your customers’ perspective, understanding them as people, not just as patients, caregivers or healthcare professionals.

Clients are always coming to us with different challenges and we’re constantly inventing new ways to understand people, their emotions, instinctive decision-making and behaviours. We develop creative approaches by embracing new thinking, state-of-the-art technology and rich data sources.

Our strategic planning cycle tackles the toughest brand and marketing challenges, determining where you are in your brand lifecycle and identifying the questions that you want answered.



What is the cultural and social context the business operates in?

What are the key category and market trends?

What are the key competitive strengths and weaknesses?

Category Safari

Company Purpose

Employee Engager


What is the organisation's defining goal and purpose?

What are the commercial goals and objectives?

What behaviours are you trying to change?

What is the brand vision, proposition and distinctive assets?

Social Narrative

Brand and Communications Tracking

Predictive Analytics

Scenario Planning


What products and services does the brand offer and where?

How does the brand create engaging customer experiences and communication?

Where does the brand need to be and touch people?

Target Read


Customer Journey

Brand Narrative


How is the brand performing against commercial goals (Do Goals) and is its strategy reflected in the 'Engagement Plan'?

How can you optimise your marketing activity and investment?

How will these changes impact on market performance?

Customer Experience

Brand Innovation

Co-creative Idea Development

Big Idea Testing

Message Testing

Copy Testing

Channel Planning


Our team of strategists and insight specialists has years of experience and expertise across solid and hematological tumour types.

Using our in-depth knowledge of the oncology landscape and evolving dynamics, we're comfortable engaging with all types of oncology customers to uncover meaningful insight. Through our intimate understanding of behavioural economics we turn insight into strategic and actionable outputs.

Our expertise spans the lifecycle of oncology drugs from early phase development to commercialisation. This includes identifying necessary trial endpoints that make a clear difference, through to developing a distinct brand and creating compelling marketing material.

We work with many of the world’s largest pharmaceutical, healthcare and technology brands across a wide range of therapy areas and sectors, including (but not limited to):

General medicines
Cardiovascular and metabolic, autoimmune and inflammation, gastrointestinal, respiratory

Breast, colorectal, lung, cervical, prostate, ovarian, pancreatic, renal, hepatic, glioblastoma, squamous cell, lymphoma, leukemia, multiple myeloma, melanoma, GIST, myelofibrosis, bone metastases

Human papillomavirus, herpes zoster, hepatitis A and B, rotavirus, pneumococcal, influenza, pertussis, Dengue, meningococcal, tetanus

Alzheimer’s disease, attention deficit disorder, migraine, fibromyalgia, multiple sclerosis, depression, Parkinson’s disease, epilepsy, schizophrenia

Infectious diseases
Hepatitis, HIV, carbapenem-resistant gram-negative infections, gram-negative and positive infections including C. difficile, complicated UTIs, complicated IAIs, ABSSSI and MRSA

Rare diseases
Fabry disease, familial chylomicronemia syndrome, cystic fibrosis, growth hormone disorders, IPF, rare tumours including neuroendocrine tumours, Cushing’s disease, pulmonary arterial hypertension, Gaucher disease

Consumer health
OTC medicines, smoking cessation, contraception, incontinence, dental, cosmeceuticals, eye care, pain management, allergies, wellness

Devices and diagnostics
Connected devices, blood glucose monitors, inhalers, apps

Two EphMRA award wins for Hall & Partners Health 3D Consultations 2018 EphMRA award win: Business Impact through Innovation Our growing health division Health: maximising the value of connectivity in asthma Hall & Partners win an MRS Operations Award Two big new hires for Hall & Partners Health Health-Building-a-global-flu-vaccine-brand-thumb Health: building a global flu vaccine brand health-physician-emotional-motivations-thumb Health: physician emotional motivations Health-Driving-uptake-of-adult-vaccinations-thumb Health: driving uptake of adult vaccinations escalating the experience economy - d'arcy king - thumb Escalating the experience economy

Talk to our Health team to find out how we can shape your brand’s future...

Stacy Vaughn Stacy Vaughn

Health Managing Partner, US

+1 212 925 7844

Beth Stagg

Health Managing Partner Europe

+44(0) 20 861 2500

Chris McPartland

Health Partner Europe

+44(0) 20 861 2500