Global strategic brand consultancy Hall & Partners has launched OpenMind, a specialist consultancy offering collaborative approach on brand and innovation solutions.
It will be run by managing partner Jen Drexler - who has spent the past 20 years working with clients such as Pfizer, Johnson & Johnson, Ikea, Bloomingdales and Estee Lauder, and will aim to tackle the “ever-increasing pressure on brands for growth”.
She said: “In our post-truth era, brands must be honest with themselves, and brave enough to challenge their own status quo.
“I always admired Hall & Partners’ global reach, deep client relationships and cutting-edge approaches for translating human truths for the world’s biggest brands.
“I look forward to working with clients to co-create and craft their blueprints for the future.”
Drexler was previously executive vice president for research and strategy agency Now What and held roles at Ketchum Communications and Insight Strategy Group.
Vanella Jackson, CEO of Hall & Partners, said: “In a dynamic, changing environment, identifying opportunities for growth is challenging.
“Rapid innovation experimentation is vital to ensure brands survive and prosper.
“Jen brings with her a wealh of knowledge and a history of non-traditional approaches to insights and innovation that clients love.”