A leading UK Insurance brand was suffering a long-term market share erosion. This was due to market commoditisation, declining trust favouring price comparison sites and uninspiring marketing.
Our client made the bold move to disrupt the market with a new communications idea.
WHAT WE DID
We evaluated the campaign prior to launch and reassured the business that the new campaign represented a positive creative leap for the brand.
Our results help to both optimise the campaign and reassure the business to hold its nerve with a brave creative re-boot.
The campaign launched to critical acclaim. Crucially it also proved a commercial success, delivering 10% YOY growth in car insurance quotes and 40% fall in cost per sale for car insurance TV advertising.