Expertise

Brand Strategy

Differentiate your brand and stand out with an insight-driven strategy. Understand cultural context and segment the market. Create a seamless customer experience, and use market research to optimise your products, services, and pricing.

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Culture & Trends

Understand cultural context and spot newly emerging trends.

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Product & Service Innovation

Accelerate innovation, co-create new products and services, deliver a seamless customer experience to seize new growth opportunities.

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Segmentation & Profiling

Pinpoint, prioritise, and target your most valuable customers with a ‘living’ future-proofed segmentation.

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Product & Price Optimisation

Optimise product features and pricing strategies using conjoint analysis to drive short-term sales and competitive advantage.

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Brand Positioning

Position your brand for success with an insight-driven strategy that creates differentiation and inspires growth.

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Predictive Analytics & Data Modelling

Make evidence-led investments and predict future sales using industry-leading predictive analytics and advanced data modelling.

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Brand Performance

Measure your brand health with a powerful validated framework, and cutting-edge predictive analytics. Monitor your brand awareness and perception using innovative brand tracking technology that identifies opportunities to grow market share.

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Brand Tracking

Transform your brand tracking and communications effectiveness into an agile ‘Insight Ecosystem’ that supercharges insight and decision-making

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Predictive Analytics & Data Modelling

Pinpoint, prioritise, and target your most valuable customers with a ‘living’ future-proofed segmentation.

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Campaign Performance

Maximise ROI by understanding how your target audience responds to marketing, advertising, social media, and communications. Test and optimise creative messaging. Use advanced analytics to pinpoint what will drive future sales.

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Campaign Development

Develop an inspiring marketing campaign that people want to participate in, share with others and build a conversation or movement around.

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Creative message testing & development

Our predictive Artificial Intelligence (AI) modelling approach allows you to identify, test, and refine your marketing messaging and brand tone. This avoids creating unnecessary content and maximises your ROI.

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Predictive Analytics & Data Modelling

Make evidence-led investments and predict future sales using industry-leading predictive analytics and advanced data modelling.

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