Expertise
Brand Strategy
Differentiate your brand and stand out with an insight-driven strategy. Understand cultural context and segment the market. Create a seamless customer experience, and use market research to optimise your products, services, and pricing.
Segmentation & Profiling
Pinpoint, prioritise, and target your most valuable customers with a ‘living’ future-proofed segmentation.
Product & Price Optimisation
Optimise product features and pricing strategies using conjoint analysis to drive short-term sales and competitive advantage.
Brand Positioning
Position your brand for success with an insight-driven strategy that creates differentiation and inspires growth.
Predictive Analytics & Data Modelling
Make evidence-led investments and predict future sales using industry-leading predictive analytics and advanced data modelling.
Brand Performance
Measure your brand health with a powerful validated framework, and cutting-edge predictive analytics. Monitor your brand awareness and perception using innovative brand tracking technology that identifies opportunities to grow market share.
Brand Tracking
Transform your brand tracking and communications effectiveness into an agile ‘Insight Ecosystem’ that supercharges insight and decision-making
Predictive Analytics & Data Modelling
Pinpoint, prioritise, and target your most valuable customers with a ‘living’ future-proofed segmentation.
Campaign Performance
Maximise ROI by understanding how your target audience responds to marketing, advertising, social media, and communications. Test and optimise creative messaging. Use advanced analytics to pinpoint what will drive future sales.
Campaign Development
Develop an inspiring marketing campaign that people want to participate in, share with others and build a conversation or movement around.
Creative message testing & development
Create the right content and maximise your ROI by identifying, testing, and refining your marketing messaging and brand tone.
Predictive Analytics & Data Modelling
Make evidence-led investments and predict future sales using industry-leading predictive analytics and advanced data modelling.
