Identify the whitespace where your brand can stand out
Create a competitive advantage
Future-proof your brand positioning
Too much brand positioning research is subjective.
Brands that don't have a clear idea of how to position their brand are at risk of getting lost in the crowd, or becoming irrelevant as categories change.
The problem is that traditional approaches to market research typically do nothing more than confirm existing beliefs and biases – or they focus only on what's happening now, ignoring future trends and opportunities.
Find a whitespace to call your own, and position your brand for success.
Hall & Partners success comes from thirty years of assessing whether a brand positioning is achieving the original and desired objective. For example, distinguishing your brand within the marketplace, or creating a desire to purchase.
Hall & Partners help you define your brand's unique identity. We provide uncommon insights grounded in cultural trends and brand thinking to take the guesswork out of positioning your brand for success.
Define your brand's unique characteristics and purpose
Our holistic and future-focused approach incorporates qualitative research, trend forecasting, semiotics, and brand tracking data.
Objectively test and optimize brand positioning
Informed by the latest approaches in social science and behavioural economics, our growth-focused framework measures whether your brand positioning is achieving your commercial objectives.
What our clients say
They have real expertise in brand and communication. We really value the broader perspective and the guidance they provide us on best practice.
Head of Insight
Their outputs are always of an incredibly high standard. We can clearly see how their insight helps us make better decisions.
Brand and Comms Insight
Trusted by the best
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- International Banks
- Global Sports Brands
- Big Pharma
- Gaming Goliaths
- E-commerce Giants
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
- Retail Icons
- Energy Firms
- Automotive Legends
- Award-winning Creative Agencies
- Travel & Tourism Titans
Social reward whilst dieting
We helped our diet cereal brand client achieve an average annual brand sales uplift of +3% in the markets they advertised.
Working with us
Working with us
A steer on what you can expect when you partner with us.
Get in touch
Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.
Discovery & proposal
We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.
Uncommon insights
To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable uncommon insights.
Measure success
An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.
Grow your brand
Get ahead of the competition with uncommon insights that will strengthen your brand.
