Split testing performance creative can give insights into how your audience responds to different variations. If one variation performs better when measured against the desired outcome, your creative test has a clear winner. But it is not always this simple.
Testing results via in-depth interviews and focus groups can provide valuable feedback on the elements that real people engage with and allow more scope to explore the communications that resonate. This collaboration is invaluable.
We blend analytics and innovation to capture the best of both worlds, gathering data using a wide range of innovative research methodologies and tools. We pinpoint the most valuable data and insight. We’ll help you discover a strategy for success through fresh thinking.