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Global Qualitative Team

Shaping new brand strategies

We are the specialist, global qualitative research, strategy and innovation division of Hall & Partners.

Our philosophy is to have an ‘OpenMind’, working with you to unlock creativity and inspire new ideas.

Together we create new growth opportunities, helping you create strong emotional connections and brand experiences that matter.


Distinctive brands


Creating strong Brand Narratives

Refreshing the core

Innovating to stretch and grow

Emotional connections


Cultural understanding

Behavioural change

Blending human and digital

Brand experiences


Mental and physical availability

Distinctive experiences

Easy advantages


Our unique approach applies the latest thinking and techniques from the behavioural sciences, drawing upon relevant expertise in ethnography, semiotics, linguistic and cultural analysis.

We delight in blending cultural, human and digital insight to find answers to your big questions. Using film, storytelling and workshops, we work with you to bring the strategic blueprint to life.

Innovation strategies for growth

Talk to our global qualitative team to find out how we can shape your brand’s future growth…

GLOBAL
Katie Buckley Katie Buckley

Global Head of Consumer Qualitative

k.buckley@hallandpartners.com
+1 312 321 4150

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