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We started small, we thought big


Mike Hall, a charismatic planner, founded Hall & Partners over 25 years ago. He was frustrated that most marketing advertising research often ignored the strategic goals and intent of brands.

He believed in creativity with discipline. This led him to invent a better approach to evaluating creativity using a set of guiding principles and a strategic framework. Mike’s approach changed the research world and revolutionised thinking in the advertising industry.

We're running at change...


Vanella Jackson, Global CEO, arrived at Hall & Partners in 2004, following the business joining the Omnicom Group. Previously she had a successful career as an Account Planner in some of the world’s best advertising agencies including Bartle Bogle Hegarty, J Walter Thompson and AMV BBDO.

This planning background has helped Vanella in developing an innovative approach at Hall & Partners, creating a new framework for today’s always-on world. Under her lead the company has grown and expanded to new markets to form a high-level collaborative global network.

Vanella has been a ‘UK Woman of the Year’ and is a Fellow of the Market Research Society (formerly Chair).


Abigail Stuart is Global CEO of Hall & Partners Health, one of the most successful and highly regarded healthcare research and strategic insight businesses globally. Under her leadership the Health division has secured global preferred agency status for eight of the top ten biopharmaceutical companies.

Abigail has focused her career on helping pharmaceutical companies develop global brand strategies and communications for new and existing brands. She’s passionate about understanding how people connect to the world around them, and the role that brands play in their health and wellbeing.

We operate strategically across regional hubs. This allows us to be global but act locally, delivering flexible and agile client servicing.

  • New York

  • Boston

  • Chicago

  • Dubai

  • Los Angeles

  • London

  • Melbourne

  • Salt Lake City

  • Singapore

  • Seattle

  • Sydney

WE'RE AN AWARD-WINNING CONSULTANCY
MRS 2016 winner Best Agency above £20 million
Next Gen Market Research Disruptive Innovation Award
Explor Innovation in research award
EphMRA 2017 Awards
GIT 2018 Top innovative company
RICA Research Effectiveness Award winners 2014