Cookie Settings Mapping the future with Richard Watson | Hall & Partners
back to Big Thinking arrow
BIG THINKING

Mapping the future

Creating Certainty
DOWNLOAD THE BOOKLET

Societal upheaval has heightened people’s feelings of uncertainty...

In January 2018 we held a ‘Book Breakfast at Night’ to debate the strategies brands should employ to help provide optimism and reassurance, and create a more certain future. We started with a presentation from Richard Watson – future-thinker and author of Future Files: A Brief History of the Next 50 Years – who explored the diverse trends that are impacting the way the world is changing.

We also heard from a panel of high-profile client and agency experts, including:

- Tim Hulbert, Group Head of Brand & Insight at Barclays
- Meabh Quoirin, CEO of the Foresight Factory
- Grant Feller, journalist and brand storyteller
- Lyn McGregor, Global Head of Hall & Partners OpenMind
- Vanella Jackson, Global CEO, Hall & Partners

Richard Watson’s mind map (see below) highlighted the mega-trends and technologies of the next few decades, stimulating some fascinating questions around current events and possible future trajectories.

 

Mega trends and technologies 2017 - 2050

 

Watch here to learn about the three trends from the map that Richard believes is creating more uncertainty in the world.

 

 

10/29/2018

Do you run your family as well as you run your business?

09/21/2017
Unsung-heros-we-remember-their-love-when-they-can-no-longer-remember_Dorcas-Eden_thumbnail

Unsung Heroes: we remember their love

08/06/2018

Digital Impact Awards | Best evaluation strategy

LinkedIn

Twitter

Facebook