Brand Tracking & Communications Effectiveness
Transform your brand tracking and communications effectiveness into an agile ‘Insight Ecosystem’ that supercharges insight and decision-making
Marketing, communications and insight professionals invest in brand trackers to keep a finger on the pulse of their brand health, using this to inform decision-making, guide measurable growth and improve brand performance. This investment is often wasted due to backwards-looking, out-of-date insights from static, metric-heavy brand tracking studies. These weighty PowerPoint debriefs often sit in stakeholder inboxes, rarely having an impact.
As the pace of change accelerates exponentially, the value of market research has never been greater. This is why, at Hall & Partners, we have evolved brand tracking into a forward-looking ‘Insight Ecosystem’, delivering insights faster and more efficiently, at the speed of your business.
Our flexible ‘Insight Ecosystem’ is tailored to your business need
PREDICT future brand performance
DIVE into key business challenges and opportunities at speed
All of this is underpinned by our strategic consultancy that delivers growth-generating ideas direct to your business. Our goal is simple: to inspire you and your stakeholders, digitally and experientially.
We create engaging experiences through vivid storytelling, bringing customers to life closer to your organisation, delivering insight directly into the hands of the right decision-makers, at the right time. Our journalistic approach is delivered in real-time through our award-winning insight platform, The Hub.
Market research from 50+ countries
Improve brand equity
Identify growth opportunities
Guidance on building competitive advantage
Optimise campaign content and effectiveness
Inform crisis management effectively
Increase stakeholder impact through immersive storytelling
As insight practitioners and strategists, we are focused on answering the why. Today, behavioural data replaces traditional brand tracking data by telling us what people are doing, but it doesn’t tell us the whys. Our ‘Insight Ecosystem’ harnesses smart tools to enable always-on communities, mobile self-ethnography and AI-driven Natural Language Processing. This gives us the ability to survey hundreds of people in minutes, conduct focus groups at scale in hours, or run experience ethnographies in days.
While traditional marketing has changed beyond all recognition, most tracking metrics remain unchanged. At Hall & Partners, we believe modern marketing campaigns require a modern approach, which is why we have introduced new key metrics that reflect exactly how today’s campaigns are designed to work. We believe brand communications need to inspire, create an intense emotional response, generate a purposeful connection and build a community. Crucially, our refreshed metrics also evaluate how ‘personalised’ your marketing messaging is seen to be. We capture all this information (and more) through our unique framework which identifies what your customers ‘See’, ‘Feel’, ‘Think’ and ‘Do’.
First, we get to know your business better and understand your key commercial goals. We then identify the best brand and sales metrics to focus on: Net Promoter Score (NPS), footfall, share, growth, new account openings, etc. Our ‘data shaking’ process helps identify the most relevant data sets to feed into and create a predictive model. Multi-variate regression analytical techniques are then used to isolate and measure the link between brand and sales, while controlling any ‘noise’ variables. Lastly, we run scenarios of future long-term, brand-driven sales using our test-and-learn simulation tool: Predict. This de-risks your strategy and provides robust, safe predictions you can rely on.