Brand Tracking

Turn Brand Tracking into Brand Growth

Brand tracking growth main

Build brand equity,
rather than just measure it

Link brand to business performance

Maximize the ROI of your insight

Is your brand tracker limiting brand growth?

Every year businesses spend millions on brand tracking models that make it harder to carve out the competitive advantage needed for growth.

Overly complex metrics

Standard brand equity models are typically designed for the Consumer-Packaged-Goods industry, and don’t translate to other categories.

Analysis paralysis

Most trackers generate a retrospective review of the brand and market.

Limited impact

Valuable insights are denied the chance to inspire action, often being buried in lengthy presentations.

Transform your brand tracker into a powerful driver of brand growth.

CTA Brand Tracking Grow

What our clients say

Thanks to the new tracking approach we obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channels.
Thanks to the new tracking approach we obtained richer insights that enabled us to validate and optimise our comms strategy and provided good guidance on how to convey multiple messages across most appropriate digital channels.
Barclaycard

Global Head of Customer Insights

Within both companies I have worked with Hall & Partners in brand tracking. There we had a brand tracker of 35+ different countries and here we have six brands and around 20 different countries... [H&P] helps me manage key stakeholders and merge what’s happening at an execution and global level from a strategy point of view.
Within both companies I have worked with Hall & Partners in brand tracking. There we had a brand tracker of 35+ different countries and here we have six brands and around 20 different countries... [H&P] helps me manage key stakeholders and merge what’s happening at an execution and global level from a strategy point of view.
Leading manufacturer/distributor of consumer goods

Global Insight and Analytics Lead

Analytics simulator sem

Safely simulate in-market performance

Our simulators let you test the impact of strategic decisions before you take action. You can see how increases or decreases in different brand drivers will affect brand KPIs and sales. We can even build an optimizer to identify the best decision from a range of different potential courses.

Insight into action visualisation

Turn insights into action with clear visuals and sharp storytelling

Bring important decision-making considerations into sharp focus with beautiful and informative deliverables.

Visualize brand tracking data faster and easier than before

Maximize the value of brand tracking with an engaging data visualization suite that saves time, makes insight more accessible, and improves brand decisions.

Insight across 50+ countries

Insight across 50 countries

Trusted by the best

  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • International Banks
  • Global Sports Brands
  • Big Pharma
  • Gaming Goliaths
  • E-commerce Giants
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
  • Retail Icons
  • Energy Firms
  • Automotive Legends
  • Award-winning Creative Agencies
  • Travel & Tourism Titans
Case Study

Style never goes out of fashion

Our global apparel client, with established leadership in the clothing category, was finding it challenging to keep the brand relevant among younger consumers, particularly women.

Case Study

Tracking the evolution of a pharmaceutical company

Our client needed to observe how their portfolio of treatments for chronic conditions had evolved over time, and how perceptions, treatment preferences and requests for its leading brand had changed among healthcare professionals and patients.

Our framework for healthy, growing brands.

To measure brand growth, we apply proven principles together with the latest brand, behavioral and social science thinking.

Healthy, growing brands…

are distinctive and build mental availability

People experience this by…

See

seeing it

Healthy, growing brands…

evoke strong emotional connection

People experience this by…

Feel

feeling it

Healthy, growing brands…

convey meaningful brand benefits

People experience this by…

Think

thinking it

Healthy, growing brands…

drive desired behaviours

People experience this by…

Do

do something

Working with us

Working with us

A steer on what you can expect when you partner with us.

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1

Get in touch

Fill out our short contact form and tell us how we can help you. The more detail you can give us, the better. Our goal is to get back to you in hours, not days.

Get in touch
2

Discovery & proposal

We hop on a discovery call to ensure we are aligned on your brand objectives. A tailored proposal or response will follow.

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3

Uncommon insights

To set up your project for success, we first use our custom 'Design & Align' process. By understanding the intersection of people, brands and culture, we unearth your most valuable uncommon insights.

Uncommon insights mobile
4

Measure success

An interactive debrief and feedback session for you and your stakeholders, outlining your strategic priorities and next steps.

Measure success mobile

Grow your brand

Get ahead of the competition with uncommon insights that will strengthen your brand.

CTA Grow your brand