Health Insight

Inspiring insights that guide strategic decisions to help healthcare brands fulfil their potential

How can healthcare marketing professionals get closer to the lived experience of people with health conditions? How can healthcare brands bridge the gap between patients, providers and payers? What is the best way to differentiate the true value of a product or service? How can health brands identify emerging opportunities to improve patient experiences and outcomes?  

Strategic healthcare brand consultancy powered by connected datainspiring insight

As a full-service healthcare market research agency, our award-winning global team have been answering the most pressing brand and marketing questions for over 30 years. We pride ourselves on our agile strategic approach, combining the latest thinking and technology with specialist healthcare industry expertise. We provide insights that deliver impact and inspire action.

Partnering with 16 of the top 20 biopharmaceutical companies, as well as healthcare systems and hospitals, charities, start-ups, biotechs, device and diagnostic companies

Therapeutic expertise

ONCOLOGY –

CARDIOVASCULAR – 

ENDOCRINOLOGY – 

IMMUNOLOGY – 

INFECTIOUS DISEASE – 

RHEUMATOLOGY – 

GASTROENTEROLOGY – 

WOMEN’S HEALTH – 

RESPIRATORY – 

DERMATOLOGY – 

VACCINES – 

CNS – 

BIOSIMILARS – 

DEVICES AND DIAGNOSTICS – 

RARE DISEASES – 

HAEMATOLOGY – 

OPHTHALMOLOGY – 

MUSCULOSKELETAL DISORDERS

What we do

We are brand and communication specialists, constantly innovating and experimenting with new ways to reveal fresh insight.

We identify the best, competitive strategies using specialist primary healthcare market research methods (quantitative & qualitative), secondary data (social media, search, sales and spend, etc.), and predictive analytics to inform and inspire your commercial and clinical business decisions. 

We work across the pharmaceutical product development lifecycle, custom fitting our tools and solutions to answer insight needs in five key strategic areas: 

Landscape analysis
Demand assessment
Early TPP assessment
LoE planning

Patient journey
Unmet needs analysis
Customer experience (CX)
Innovation & service development
Adherence & compliance studies
Patient satisfaction survey 

Lifecycle strategy
Portfolio strategy
Segmentation
Patient profiling
Positioning
Competitor defence
Brand refresh
Messaging & narrative development
Identity – logo & packaging
Influencer mapping

Pre-launch strategy
Concept development/testing
Detail aid development/testing
Channel strategy
Multichannel campaign assessment
Website/App development & UX

Brand tracking
Corporate perception
Touchpoint tracking
Predictive analytics
Predict future sales

Our unique approach ...

The Hub

Award-winning data discovery, knowledge management and insight storytelling platform

Gather

The best research tools and approaches to gather your most valuable data


Distil

Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you

Inspire

Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight

Market research in 50+ markets

Australia
Bangladesh
Indonesia
Malaysia
New Zealand
Philippines
Thailand
Vietnam
Singapore

Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Guatemala
Mexico
Peru
Puerto Rico
USA
Venezuela

China
Hong Kong
India
Japan
S. Korea
Taiwan

Austria
Belgium
Czechia
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Switzerland
Turkey
UK

Egypt 
Nigeria  
Saudi Arabia 
South Africa 
UAE 

THINKING

Why is big pharma still overlooking its colossal negative impact on climate change?

Digital inclusion: from extreme to mainstream

Real-world data puts a spotlight on barriers to lung cancer screening

What are the big ethical challenges for AI in healthcare?

3 ways tech will make diabetes management easier

AstraZeneca: pharma needs to lead by example on sustainability

3 powerful tech trends transforming healthcare right now

Staying ahead in the brave new world of healthcare

What will cancer care look like in the future?

Virtual reality is unlocking new healthcare opportunities

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