Sustainable Beliefs offers ten actionable ways that brands can save the world. It focuses on the importance of integrity and inspiration, finding new ways for brands to deliver beyond their own interests and make a positive contribution to the world.
Our findings show that, when brands do this, there is an opportunity for them to build a new kind of consumer relationship and drive tangible growth.
Lead the conversation, don’t just follow
Look beyond your own interests
Own your version of sustainability
Take small steps to create step change
Collaborate for competitive advantage
Build it and they will come
Do ‘green’, not greenwash
Be systemic, not tactical
Focus on the gain, not the loss
Be human to save humanity