Shaping brand futures through predictive marketing analytics

Increasingly data is the driving force behind every strategic decision. The Modellers, our specialist predictive analytics team, pulls together your many data streams to deliver predictive insights, unearthing the hidden value of your data.

Big data often fails to demonstrate the correlation between marketing and business performance. We help you identify your target customers and develop your brand propositions and products. We then optimise your marketing strategies and messaging to maximise impact and ROI.

How can we help you grow?

Predicting future purchase behaviour

We pull your data and insight from a wide range of sources. We then use cutting-edge analytics to leverage your organisation’s data and create a strategic market simulation ‘laboratory’ to test and learn. This helps you to predict and impact the future behaviour of your customers.

We also use advanced conjoint techniques and fusion modelling to deliver greater certainty in an uncertain world.

Our range of expertise:

Product
Product and line optimisation
New concept development and innovation

Price
Price optimisation and pricing strategy
Willingness to pay

Brand
Brand positioning
Brand valuation

People
Segmentation and targeting
Customer experience and loyalty

Media and message
Marketing ROI, media mix and attribution
Creative and messaging development

Channel
Customer decision journey
Digital evaluation