Shaping brand futures through predictive marketing analytics
Increasingly data is the driving force behind every strategic decision. The Modellers, our specialist predictive analytics team, pulls together your many data streams to deliver predictive insights, unearthing the hidden value of your data.
Big data often fails to demonstrate the correlation between marketing and business performance. We help you identify your target customers and develop your brand propositions and products. We then optimise your marketing strategies and messaging to maximise impact and ROI.
Predicting future purchase behaviour
We pull your data and insight from a wide range of sources. We then use cutting-edge analytics to leverage your organisation’s data and create a strategic market simulation ‘laboratory’ to test and learn. This helps you to predict and impact the future behaviour of your customers.
We also use advanced conjoint techniques and fusion modelling to deliver greater certainty in an uncertain world.
Our range of expertise:
Product Product and line optimisation New concept development and innovation
Price Price optimisation and pricing strategy Willingness to pay
Brand Brand positioning Brand valuation
People Segmentation and targeting Customer experience and loyalty
Media and message Marketing ROI, media mix and attribution Creative and messaging development
Channel Customer decision journey Digital evaluation
