The Hub crowned best new market research product/service

Hall & Partners is delighted to have won the ‘Best New Product/Service’ category at the Quirk’s Marketing Research and Insight Excellence Awards for its unique and innovative insight platform, The Hub. The strategic brand consultancy was nominated for four awards across three categories.

The Hub was born out of the need for insight to work harder, get to the right people faster and be influential at the top table. It sits at the epicentre of Hall & Partners’ strategic vision to use data and insight to impact marketing decision-making in real time.

Hall & Partners’ Global Head of Tech Products, Oliver Hayward, commented, “This latest trophy highlights the importance of The Hub as the platform to digitally transform the impact of data and insight. Current operating systems heavily restrict the impact of insight, wasting valuable brand-changing market research and slowing down key decision-making. This success at Quirk’s provides valuable recognition as we continue to evolve our award-winning platform to deliver our clients the best insight experience on the market.”

The Hub, which has over 10,000 users across the globe, was competing against Qualtrics, MMR Research Associates and Converseon at the glamorous event held at The Edison Ballroom in New York City. Hall & Partners’ latest accolade will sit alongside a plethora of industry awards, including three others specifically for The Hub.

About The Hub:

The Hub enhances the value of data and insight, and clients’ ability to influence business decisions across brands at speed, through utilising all available data sources. Its uniqueness lies in the way it brings together a wide range of different skills – data visualisation, data integration, storytelling and insight journalism – into a coherent whole that anyone can utilise and benefit from.

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