Why it’s better to prepare for multiple futures rather than accurately predicting one
The Dodgers game that could have made history teaches us an important Brand Strategy lesson
Stop only asking if patients will use a new treatment, and start looking for their unmet needs
What will be the next unpredictable, life-altering event in the healthcare sector?
Why a cultural perspective on health and disease can help us better understand our past, present and future
Hall & Partners appoints talented trio to global leadership team to accelerate growth and implement its new corporate strategy
Why foresight and trends research provides pharma with much-needed agility
3 reasons most segmentations fail
3 strategies for protecting your brand while raising prices
Protecting Your Brand in an Era of High Inflation
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