The Value Shift

The rise of the conscious consumer and the new agenda for businesses and brands

Our world has been rocked and is still rocking. Yet amid these seismic changes are extraordinary opportunities that we must understand and then grasp.

The future is being shaped before our eyes, sparked not just by a global COVID-19 health crisis, but by political dislocation, economic and environmental disruption and urgent demands for greater justice and equality.

Inevitably this is having an impact on consumers, how they see the world, what they value and what is important to them. What is beginning to emerge is a real shift in values. This is also, inevitably shaping a new, more conscious agenda for businesses and brands.

People are at the forefront of these changes and their lives are also being impacted in new and profound ways. In particular, the way their values have dramatically shifted. Brands and leaders are changing with them and inspiring them, as they adopt more conscious values-driven agendas.

Talk to our experts about the new conscious agenda for businesses and brands

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About Hall & Partners

Hall & Partners is a global insight agency that specialises in quantitative and qualitative market research, data analytics and strategic consultancy. 

We provide brand performance tracking, customer segmentations, customer and brand experience, predictive modelling, insight engagement platforms, as well as communications and advertising strategy. This is in addition to our award-winning insight platform, The Hub.

Our global team help brands, businesses and organisations in the Americas, Africa, Asia, Europe, and the Middle East inspire growth. Together, we utilise over three decades of insight expertise to solve the toughest branding, marketing, communications, and innovation challenges for our clients.

Hall & Partners is a part of Omnicom’s Communications Consultancy Network.

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