The Value Shift

The rise of the conscious consumer and the new agenda for businesses and brands

Our world has been rocked and is still rocking. Yet amid these seismic changes are extraordinary opportunities that we must understand and then grasp.

The future is being shaped before our eyes, sparked not just by a global COVID-19 health crisis, but by political dislocation, economic and environmental disruption and urgent demands for greater justice and equality.

Inevitably this is having an impact on consumers, how they see the world, what they value and what is important to them. What is beginning to emerge is a real shift in values. This is also, inevitably shaping a new, more conscious agenda for businesses and brands.

People are at the forefront of these changes and their lives are also being impacted in new and profound ways. In particular, the way their values have dramatically shifted. Brands and leaders are changing with them and inspiring them, as they adopt more conscious values-driven agendas.

Talk to our experts about the new conscious agenda for businesses and brands
Share this article
Share on linkedin
Share on facebook
Share on twitter

Check out more Big Thinking Articles

‘A(i)LIVE’, the world’s first ‘living’ market segmentation tool, powered by machine learning and artificial intelligence

One year of lockdown disproportionately impact girls’ education in Britain

90% of healthcare professionals agree that purpose matters in brand choice

Sustainable Beliefs

What are the big ethical challenges for AI in healthcare?

Why isn’t soccer more popular in the US?

How to predict market trends with one simple principle

Jaguar: it’s time women took the wheel in automotive advertising

3 ways tech will make diabetes management easier

5 ways to build brand relationships in today’s digital world

Previous
Next
© 2021 Hall & Partners. This website is powered by 100% renewable energy. All rights reserved.

Website developed by Digital Berry Ltd

Signup for our Newsletter

Keep up with the latest marketing trends, industry perspectives and global insight reports shaping the world’s biggest brands.