CASE STUDY | TRAVEL

Driving growth among high-spending cruisers


Unleashing the power of The Hub to increase
direct bookings for a premium cruise line
THE ISSUE



A premium cruise line wanted to drive growth by increasing direct bookings, specifically among customers with a higher level of spend.

They had disconnected business, customer and prospect data (including brand engagement, marketing spend, PR and social/web behaviours) and asked us to make sense of it.

WHAT WE DID



We performed a thorough ‘Data Shake’ of all their current data, identified the data that mattered, and integrated it into a customised data ecosystem – the Celebrity Insights Hub.

This platform is an advanced decision-making system to integrate disparate data sets to build actionable insights to inspire action.

THE OUTCOME



We uncovered what drives bookings and identified the marketing toolkit needed to deliver growth efficiently.

The Hub predicted key business outcomes factoring in awareness as a function of marketing spend, the main drivers of revenue, and the role of brand in the ecosystem.