Business to Business Insight

Understand B2B customer to help you innovate, drive evidence-based decisions and seize big opportunities

Technology is radically transforming the way we work – from delivering personalized user experiences to increasing employee engagement. Now more than ever, businesses and organizations need to harness emerging trends and spot the best innovation opportunities.

The COVID-19 crisis has accelerated change, forcing businesses to reassess their strategies and opportunities for growth, rapidly adapting their products and services for a new age. Without inspirational business-to-business market research and actionable insight, how do you predict which of these shifts are temporary and which are permanent? Is your business prepared for the next big behavioral and attitudinal shift?

Strategic brand consultancy powered by connected datainspiring insight

Over the past three decades, Hall & Partners has helped some of the world’s most successful B2B brands target hard-to-reach audiences, often in areas that are complex and niche (from the C-Suite to web developers). 

We are proud be the long-term strategic partner for leading technology and telecommunication companies in the business-to-business space. 

Industry expertise

Advertising & Marketing –

Compliance –

Consulting –

Education –

Hospitality –

IT & Communications –

Leisure –

Manufacturing –

Recruitment –

Retail –

Security –

Supply Chain & Logistics –

Technology –

Telecommunications –

Training & Development –

Transport –

Media –

Financial Services & Insurance –

Utilities

B2B market research spanning 50+ countries

Australia
Bangladesh
Indonesia
Malaysia
New Zealand
Philippines
Thailand
Vietnam
Singapore

Argentina
Brazil
Canada
Chile
Colombia
Ecuador
Guatemala
Mexico
Peru
Puerto Rico
USA
Venezuela

China
Hong Kong
India
Japan
S. Korea
Taiwan

Austria
Belgium
Czechia
Denmark
Finland
France
Germany
Greece
Hungary
Ireland
Italy
Luxembourg
Netherlands
Norway
Poland
Portugal
Romania
Russia
Spain
Switzerland
Turkey
UK

Egypt
Nigeria
Saudi Arabia
South Africa
UAE

What we do

We are specialists in understanding how B2B customers and decision makers build relationships with brands. We identify the best competitive strategies using primary brand and communications research methods (quantitative& qualitative), secondary data (social media, search, sales and spend, etc.), and predictive analytics.

Future scaping
Attitude & usage
Opportunity sizing
Needs, habits and practices

Market sizing
Profiles/personas
Segmentation

Brand purpose
Brand positioning
Brand strategy & value proposition
Brand architecture

Customer journey
Concept refinement
Customer experience (CX)
User experience (UX)
Name & identity evaluation
New product/service development
Product clinics
Scenario & feature prioritization
Pricing research

Concept refinement
Copy testing
Messaging

Customer satisfaction
CX tracking
Employee engagement
Event evaluation
Brand tracking
Advertising effectiveness tracking

Switcher analysis
Creative messaging conjoint
Product and price conjoint
Predictive path modeling
DCM optimization
ROI

Our unique approach ...

The Hub

Award-winning data discovery, knowledge management and insight storytelling platform

Gather

The best research tools and approaches to gather your most valuable data

Distil

Smartly connect your data to unlock richer insights, and use a strategic framework to identify what’s critical to you

Inspire

Experiential storytelling, strategic advice and creative experiences to transform the impact of your insight

THINKING

‘A(i)LIVE’, the world’s first ‘living’ market segmentation tool, powered by machine learning and artificial intelligence

One year of lockdown disproportionately impact girls’ education in Britain

90% of healthcare professionals agree that purpose matters in brand choice

The Value Shift

Sustainable Beliefs

What are the big ethical challenges for AI in healthcare?

Why isn’t soccer more popular in the US?

How to predict market trends with one simple principle

Jaguar: it’s time women took the wheel in automotive advertising

3 ways tech will make diabetes management easier

Book a call

Complete the enquiry form below and a member of our team will be in touch within two working days.

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