Hall & Partners Global CEO, Vanella Jackson was recently quoted in an article for AdWeek: ‘Microsoft Named 2020’s Most Conscious Brand, Beating Pfizer, Google and Amazon‘
Technology giant Microsoft topped a poll of the 100 most Conscious Brands of 2020.
There is a growing need and opportunity for brands to show leadership and bring consciousness into their brand and marketing strategies and, in doing so, help create a virtuous cycle of doing good between business, brands and consumers. Brands have an ongoing challenge to connect consistently and authentically with consumers.Vanella Jackson
Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek’s award-winning coverage reaches an engaged audience of more than 6 million professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.