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When in Johannesburg | Culture, people, things to do and memorable brands
When in Johannesburg
Cultural Currents

The remarkable thing about Jozi, as locals tend to call it, is its palpable energy of optimism and can-do attitude. Against the backdrop of this South African city’s expanding urban skyline and low-income housing, the political, cultural and societal aspects converge in one visible current: ‘celebrating Africanness’.

It stems from a deep desire to recognise, own and proudly share one’s African identity and roots which have historically been marred by misrepresentation. ‘Joburgers’ are keen to own their narrative and share it with the world. This becomes an increasingly important trait, especially when compared to Cape Town, which still suffers from a post-apartheid hangover.

African pride comes through most notably in art. The African arts scene – by African artists – is bustling right now. You’ll see art galleries and art cafés all over the city.

 
 
 
 

The remarkable thing about Jozi, as locals tend to call it, is its palpable energy of optimism and can-do attitude. Against the backdrop of this South African city’s expanding urban skyline and low-income housing, the political, cultural and societal aspects converge in one visible current: ‘celebrating Africanness’.

It stems from a deep desire to recognise, own and proudly share one’s African identity and roots which have historically been marred by misrepresentation. ‘Joburgers’ are keen to own their narrative and share it with the world. This becomes an increasingly important trait, especially when compared to Cape Town, which still suffers from a post-apartheid hangover.

African pride comes through most notably in art. The African arts scene – by African artists – is bustling right now. You’ll see art galleries and art cafés all over the city.

an interesting thing to do

Head to Braamfontein, a booming and dynamic part of town, for the Saturday morning market followed by a visit to the Orbit Jazz Club. With its roots and spirit in a small jazz social club established in the early 2000s, this new venue leads the way in offering a creative expression platform for Joburg’s jazz musicians. Fit in a visit to the Apartheid Museum and Nirox sculpture park in the Cradle of Humankind and you’ll get a good immersion into the world of African Pride.


Head to the Orbit Jazz Club and Saturday morning market in Braamfontein, along with a visit to the Apartheid Museum and Nirox sculpture park in the Cradle of Humankind. This should give you a good immersion into the world of African Pride.

One local brand

Nandos (yes, the peri-peri chicken place!). For a long time now, Nandos has offered a platform to upcoming and established African artists. As well as championing South African art, displaying it in 80 restaurants around the world, Nandos also orders 5% of its tables, chairs and fittings from South African designers. Most importantly, check out some its bold and unapologetic advertising – a brand that owns its (African) agency.

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⭐🇿🇦

With thanks to Bushera Bashir for her unique, cultural insights.