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When in Melbourne | Culture, people, things to do and memorable brands
When in Mebourne
Cultural Currents

Coffee is an integral part of the Melbourne lifestyle and a source of fervent pride. Melbournians strongly favour local cafés, usually tucked away in laneways or small neighbourhood nooks, over chain-store coffee houses. Long, communal tables are popular and are an ideal spot to sit and savour a coffee (or two).

Melbournians are equally, if not more intensely passionate about sport. This is a city that loves football so much, we invented our own game, Aussie Rules. Melbourne also hosts many international sporting events, from The Australian Open Tennis to the Formula 1 Grand Prix. We even have two official public holidays designed solely to celebrate sport – one for a horse race and the other for a football grand final parade.

 
 
 
 

Coffee is an integral part of the Melbourne lifestyle and a source of fervent pride. Melbournians strongly favour local cafés, usually tucked away in laneways or small neighbourhood nooks, over chain-store coffee houses. Long, communal tables are popular and are an ideal spot to sit and savour a coffee (or two).

Melbournians are equally, if not more intensely passionate about sport. This is a city that loves football so much, we invented our own game, Aussie Rules. Melbourne also hosts many international sporting events, from The Australian Open Tennis to the Formula 1 Grand Prix. We even have two official public holidays designed solely to celebrate sport – one for a horse race and the other for a football grand final parade.

an interesting thing to do

Much of Melbourne’s charm is hidden within the city’s laneways – secret coffee shops, rooftop bars, restaurants, boutiques and world-class street art. The ever-changing nature of Melbourne’s urban art scene means that there is always something new and exciting to see. Start at one of the most popular laneways – Hosier Lane – and see where the day takes you.


Much of Melbourne’s charm is hidden within the city’s laneways – secret coffee shops, rooftop bars, restaurants, boutiques and world-class street art. The ever-changing nature of Melbourne’s urban art scene means that there is always something new and exciting to see. Start at one of the most popular laneways – Hosier Lane – and see where the day takes you.

One local brand

Founded in Melbourne, thankyou. is a social enterprise that produces a range of products from body care to nappies. 100% of its profit is donated to help end global poverty and each product has its own unique tracker code that enables consumers to track their contribution. For five years, major supermarkets in Australia refused to stock their products. Through the launch of a digital and social media campaign, consumers began petitioning the supermarkets – in record-breaking time, the supermarkets said ‘yes’. thankyou.’s hand-wash has since become number one in the category.

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⭐🇦🇺

With thanks to Sharon Barnes for her unique, cultural insights.