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New York | When In Rome
When in New York
Cultural Currents

‘Eating for insta’ might be a growing global trend, but there’s nowhere it’s rearing its head more strongly that in New York. Throughout the city people are picking foods or choosing to go to a particular area, restaurant or location with the sole motivation of getting a picture of some Instagram famous food or other.

Instagrammable food is not the cause of a trend, but rather the result of many. One such trend is food voyeurism, the consumption of food through virtual means. This is the root of ‘food porn’ which includes photos of decadent meals, sweets, and outrageous or absurd versions of a normal food. Our focus on food also finds its roots in the sweeping health trend. I know that sounds contradictory, so bear with me... In an increasingly health-focused world, many people escape their salad and exercise routines with a ‘food porn’ picture of an over-sized glazed donut, or a Cronut if you’re at Dominique Ansel Bakery.

Head to the SoHo district to seek out the many bars and restaurants at the heart of this movement. It makes sense that an area so highly fashion- and food-oriented is home to such a large collection of Instagrammable food

 
 
 
 

‘Eating for insta’ might be a growing global trend, but there’s nowhere it’s rearing its head more strongly that in New York. Throughout the city people are picking foods or choosing to go to a particular area, restaurant or location with the sole motivation of getting a picture of some Instagram famous food or other.

The answer is simple ... Instagrammable food is not the cause of a trend, but rather the result of many. One such trend is food voyeurism, the consumption of food through virtual means. This is the root of ‘food porn’ which includes photos of decadent meals, sweets, and outrageous or absurd versions of a normal food. Our focus on food also finds its roots in the sweeping health trend. I know that sounds contradictory, so bear with me... In an increasingly health-focused world, many people escape their salad and exercise routines with a ‘food porn’ picture of an over-sized glazed donut, or a Cronut if you’re at Dominique Ansel Bakery.

Head to the SoHo district to seek out the many bars and restaurants at the heart of this movement. It makes sense that an area so highly fashion- and food-oriented is home to such a large collection of Instagrammable food

an interesting thing to do

When in New York, why not get your own photo of an ‘it’ food. You’ll be spoilt for choice … maybe the cronuts at Dominque Ansel Bakery, the world-famous macaroons at Laudree, one of the decadent breakfasts at Jack’s Wife Freida, or the over-the-top bagels at Sadelle’s. The experience at Sadelle’s is quite something. After placing your order you’ll be presented with a tower of bagels on a pole complete with a three-tier tea tray, known as ‘The Tower’, laden with a range of delicious toppings such as smoked salmon, capers and cream cheeses. And, in case you haven’t had enough carbs, you can finish off with one of the decadent pastries on offer. A true ‘eating for insta’ experience.


When in New York, why not get your own photo of an ‘it’ food. You’ll be spoilt for choice … maybe the cronuts at Dominque Ansel Bakery, the world-famous macaroons at Laudree, one of the decadent breakfasts at Jack’s Wife Freida, or the over-the-top bagels at Sadelle’s. The experience at Sadelle’s is quite something. After placing your order you’ll be presented with a tower of bagels on a pole complete with a three-tier tea tray, known as ‘The Tower’, laden with a range of delicious toppings such as smoked salmon, capers and cream cheeses. And, in case you haven’t had enough carbs, you can finish off with one of the decadent pastries on offer. A true ‘eating for insta’ experience.

One local brand

Black Tap, a craft burger and beer restaurant and milkshake mecca on the edge of SoHo, fully embodies the trend of ‘eating for insta’. They have built their brand around their outrageous, over-the-top milkshakes that are famous worldwide, attracting snap-happy locals and tourists, all vying to get a picture. Each milkshake – which includes huge slices of cake, full size ice-cream sandwiches and ridiculous amounts of candy and sprinkles – could easily feed several people. They attract such a crowd that even on a cold and cloudy New York day the line to get into Black Tap is wrapped around the block.

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⭐🇺🇸

With thanks to Hailey Durno for her unique, cultural insights.